Sheri Collins

Brand Stylist in Brooklyn, New York

Sheri Collins is the director of sales and marketing of the public speaking division at The Shark Group founded by Daymond John, star of Shark Tank on ABC. She has built a career in marketing, communications, and sales for more than 20 years, armed with a strong entrepreneurial spirit and certified in a visual approach to strategic planning, decision-making and large organizational change.

Nearly 15 years ago, Sheri stepped out on faith by resigning from a position as the director of marketing at a major health insurance company and leaving behind the security of a six-figure salary to live a life of purpose. She moved to New York City in 2010 with $1000 in her pocket, one client and a dream. In 2016 Sheri was selected to share her journey from the Motor City to The Big Apple as a featured blog contributor in the launch of the New York Times best-selling book by Daymond John, THE POWER OF BROKE. Inspired by "The Devil Wears Prada" movie, she titled it "From Intern to a Job a Million Girls Would Kill for."

Today, Sheri represents a diverse roster of high-profile speakers including Daymond John; Black Enterprise Executive Editor-at-large Alfred Edmond Jr.; NBC’s Today Show Digital Lifestyle Expert Mario Armstrong; Pharmaceutical CEO & Women's Advocate Cindy Eckert; and former President of Entertainment for Telemundo and Best-Selling Author Nely Galán.

In addition to her role at The Shark Group, Sheri works with small business owners and entrepreneurs of color to build effective brand strategies. She is recognized as the personal branding expert in Daymond John's Inner Circle training program, where participants engage directly with his expert team of thought leaders in an immersive workshop experience over two action-packed days in New York City.

Sheri leads a workshop called “How to Personify Your Brand.” She shares how "branding with style" helps create an unforgettable brand identity that is authentic and purpose driven. In 2020 Sheri was again a featured blog contributor in the launch of Daymond John’s latest book POWERSHIFT. She offers readers “7 Questions to Uncover Your Personal Brand” from her Inner Circle workshop.

Sheri's spirit and inspiring style has mused audiences of adults and students: National Association of Administrative Professionals; New York Women’s Chamber of Commerce; Hampton University; Rutgers Business School; and University of Delaware's Diamond Business Challenge.

“You are fearfully and wonderfully made: a marvelous work of GOD."

  • Education
    • Michigan State University, East Lansing, MI
    • University of Phoenix, Southfield, MI
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